Rolex's release of the steel Pepsi GMT-Master II at Baselworld 2018 was nothing short of a seismic event in the watch world. The anticipation was palpable, the buzz deafening, and the result? A watch that instantly became a grail piece for collectors and a symbol of Rolex's enduring appeal. This article will delve deep into the 2018 release, exploring its significance, its place within the broader GMT-Master II lineage, and its impact on the market, touching upon related topics like the discontinued models, subsequent releases, pricing trends, and the various iterations available.
The 2018 Pepsi GMT-Master II, reference 126710BLRO, marked a triumphant return to form for Rolex. After years of the coveted "Pepsi" bezel being exclusively available in precious metals (like the platinum and gold versions), the steel iteration offered a more accessible entry point to this iconic design. The combination of the classic two-tone blue and red Cerachrom bezel, the highly legible Oyster dial, and the robust Oyster case made it an instant classic, attracting both seasoned collectors and newcomers alike. The 40mm case size, a staple for Rolex sports watches, ensured a comfortable fit on a wide range of wrists. And crucially, the introduction of the calibre 3285 movement, a new-generation movement with a longer power reserve and improved chronometric performance, further solidified its position as a top-tier timepiece. This friendly new price point, relative to previous precious metal versions, made it significantly more attainable, further fueling its desirability.
The excitement surrounding the 2018 launch was unprecedented. Images leaked online in the weeks leading up to Baselworld, creating a frenzy of speculation and anticipation. Once officially unveiled, the watch lived up to the hype, solidifying its status as the most talked-about launch of the entire show. The combination of heritage, modern technology, and accessibility created a perfect storm of demand that continues to resonate today.
Rolex GMT Pepsi Discontinued:
While the 2018 reference 126710BLRO is not discontinued, the anticipation and subsequent success of this model effectively relegated previous steel Pepsi GMT-Master II models to the annals of history. Collectors now actively seek out these earlier versions, pushing their prices upwards in the secondary market. The discontinuation of previous models underscores the significance of the 2018 release; it marked a definitive shift in the availability and accessibility of the Pepsi bezel on a steel GMT-Master II. These older models, often featuring different bezel materials or movements, hold a special place in the hearts of collectors, representing a specific point in Rolex's history.
Rolex GMT Pepsi 2020, Rolex GMT Pepsi for Sale, Rolex Pepsi 2021 Price:
The success of the 2018 model paved the way for further iterations and developments within the GMT-Master II line. While there wasn't a significant redesign in 2020, the continued high demand meant that finding a 2018 (or any year) Rolex GMT Pepsi for sale often involved navigating waiting lists, authorized dealers, and the secondary market, where prices often exceeded the retail price significantly. The Rolex Pepsi 2021 price, like its predecessors, reflected the intense demand, with prices remaining consistently high throughout the year. The continued popularity and limited availability ensured that the watch retained its value, making it a desirable investment as well as a coveted timepiece.
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